Devold Flaggskipbutikk in Oslo offers a wide selection of clothing, with a particular focus on woolen underwear made from merino wool for the whole family. The store has a long tradition of 170 years, and the products are designed for long-term use. In addition to woolen underwear, the store presents a technical running collection inspired by nature, which is aimed at active customers.
The store also has a new collection taken from the archive, which gives an insight into the company's history and development. Devold Flaggskipbutikk arranges seasonal sales with discounts on selected items, which gives customers the opportunity to make good purchases. The company emphasizes traceability in production, which reflects an awareness of sustainability and responsibility in the clothing industry.