Gina Tricot is a Swedish fashion chain that was established in 1997 and has since then grown to become a popular player in fashion clothing for young women. The chain's stores offer a varied selection of clothing, including autumn jackets and knitwear, and have a clear focus on sustainability and responsible production. Gina Tricot works actively to develop more sustainable products, and customers can find both clothes and accessories made from sustainable materials.
The chain also has a loyalty program, the Gina Tricot Club, which gives members access to special offers and benefits. In addition, campaigns are organized in connection with Black Friday and seasonal sales. Gina Tricot engages in social responsibility by supporting various organisations, including through educational projects for children in Bangladesh, as well as donations to UNICEF. The company has contributed significant amounts to such purposes, and has collected millions of Swedish kroner through various initiatives.