Gina Tricot is a Swedish fashion chain that was established in 1997 and has since grown to be available in over 30 countries. The chain's focus is on feminine and fresh trends, with a wide selection of clothing that includes tops, jumpers and jeans. Gina Tricot offers both online and in-store sales, and has special collections for young women aged 9-14 and 14+.
The chain attaches great importance to sustainability and complies with the Transparency Act, and works actively with various organizations to contribute to a better world. Since 2011, Gina Tricot has supported 150 primary schools in Bangladesh, which have given 22,000 children the opportunity for education. In addition, they have donated significant amounts to UNICEF, with collections that have raised millions of Swedish kroner. The Gina Tricot Club is an offer for loyal customers, and the chain launches seasonal collections with a focus on current trends.