Gina Tricot is a Swedish fashion chain that was established in 1997 and has since then become a popular destination for young women looking for modern and feminine clothes. The chain's stores offer a wide selection of fashion, including seasonal collections such as autumn jackets and knitwear. Gina Tricot also has a simple return and exchange system, which makes the shopping experience smoother for customers.
The chain has a strong focus on sustainability and responsible production, and collaborates with various organizations to contribute to a better world. Since 2011, Gina Tricot has supported 150 primary schools in Bangladesh, giving 22,000 children the opportunity for education. In addition, they have contributed significant amounts to UNICEF, with collections that in 2015 collected 2.7 million Swedish kroner. Gina Tricot also offers a loyalty club for its customers, as well as special offers in connection with campaigns such as Black Friday.