Northern Playground is a clothing store based in Oslo, known for its focus on timeless design and durability. The company aims to reduce clothing consumption by encouraging customers to wear their clothes for a long time, instead of following seasonal collections. The clothes are designed to last up to 20 years, and the store uses smart materials that facilitate better maintenance and repair.
The initiative "The Last" is part of Northern Playground's strategy to contribute to a more sustainable textile industry. The company is open about the sustainable challenges within the industry and works actively to implement solutions such as local production and the use of organic wool. The story of Northern Playground began with two friends who wanted to make smarter clothes, and has since developed into a business that takes responsibility for the environmental impact of textile production.