The Nudie Jeans Repair Shop in Oslo offers a varied selection of denim products, including jeans, tops and accessories. The store has a unique approach to workwear, with modern design and a focus on sustainability. The clothes are made of organic cotton, and the concept is that the garments become more beautiful the more they are used and repaired. This contributes to a circular economy where the clothes have a longer lifespan.
One of the prominent services of Nudie Jeans Repair Shop is free repairs forever. Customers can return their jeans, as long as they are freshly laundered, to have them repaired free of charge. The repair service is available to walk-in customers and is limited to one pair of jeans at a time. The store also has a scheme where customers can trade in old Nudie Jeans for a 20% discount on a new pair, and the returned jeans are either sold as used or recycled.