UTRO is a clothing store in Oslo that focuses on unique products from Scandinavian brands. The store offers a varied selection of playful clothes and accessories, with colors and designs that aim to create joy. The range includes brands such as Sistie, H2O, Silfen, Moves, mbyM, Elvine and esmé studios, giving customers the opportunity to find something special for every occasion.
The store is described as a cozy and intimate space, where customers are invited to discover favorites they may not have known they had. UTRO emphasizes a personal shopping experience, and wants to create an environment where life can be enjoyed, whether you are looking for party outfits or relaxed everyday clothes. The slogan "Come and be unfaithful with us!" reflects the store's philosophy of offering something different from what is found in larger chains.