Weekday is a street fashion and lifestyle brand that was launched in Stockholm in 2002. The brand focuses on challenging the boundaries of everyday dressing and acts as a platform for creative expression. With a particular fondness for jeans, Weekday has evolved to encompass a wide range of styles and trends, emphasizing an effortless and free-spirited approach to fashion.
In addition to the core products, Weekday offers a varied selection of curated trends, limited collections, collaborations with both established and new creative talents, as well as second hand and remade capsules. The brand aims to explore progressive and innovative ideas in fashion, music and art, thereby creating a creative community for its customers.