Comscore is a company that offers solutions in media planning, transactions and evaluation across various platforms. The company specializes in several industries, including automotive, retail, technology and healthcare. Through its services, Comscore focuses on programmatic targeting and provides insights into social media, which is important for modern marketing strategies.
The company was founded in 1999 by Magid Abraham and Gian Fulgoni, and has since then developed into a player with a global perspective on media analysis and consumer behaviour. Comscore is known for providing a reliable currency for media measurement, helping to empower marketing and media investment decision-making.