Nielsen Media Research AS is a global leader in audience insight, data and analysis, with headquarters in Oslo. The company offers comprehensive services in audience and media measurement, and specializes in cross-media measurement and digital measurement. Through their services, they provide insight into market segmentation and scenario planning, which is useful for companies that want to understand their target groups better.
The company develops solutions that contribute to the optimization of marketing and media planning. They present their data through various formats, including reports, articles and videos, to make the information easily accessible to their customers. Nielsen ONE is one of their platforms that provides a comprehensive overview of the audience, which is central to their approach to data collection and analysis. In addition, Nielsen Media Research AS has a focus on sustainability and responsibility in its operations.