Unacast is a player in information services that specializes in location intelligence. The company offers an intuitive solution that provides access to robust foot traffic data, which can be useful for businesses looking to improve their customer profiles and understand consumer behavior. Through its tools, Unacast can support advertising and marketing, as well as contribute to product development and data analysis.
One of the central features of Unacast is their Real World Graph®, which provides an accurate understanding of human activity in the physical world. The company offers customized solutions that can be used in various phases of the data analysis process, including site selection, performance evaluation and competitive analysis. This enables companies to make smarter decisions and develop better products based on insights from the data base.