Panduro Hobby is a hobby shop that offers a wide range of DIY materials, including yarn, paper, clay and beads. The store has a varied assortment with approximately 10,000 articles, a quarter of which is renewed annually. In addition to individual products, Panduro also offers DIY kits suitable for both beginners and experienced hobbyists. The products cover several areas such as interiors, paper hobbies, baking, textile decoration, needlework, children's hobbies and art.
The store has an engaging atmosphere that appeals to hobbyists, and there are opportunities to share ideas and tips through a forum. Panduro Hobby also has membership benefits and offers gift cards for creative projects. In addition, they have an open purchase scheme that lasts for 365 days. Product development takes place at the head office in Malmö, where material sets with detailed instructions are developed.