Rebel is a wine and spirits wholesaler and importer based in Oslo. The company has established itself as a breath of fresh air in the Norwegian wine and spirits industry, and aims to make wine and spirits culture more accessible to everyone. Rebel is a young company that possesses high professional competence, and they emphasize creativity and market insight in their activities.
Rebel targets both young and well-established consumers, and wants to create an inclusive environment for those who are curious about wine and spirits. Through their services, they offer tips on wine and food pairing, which are communicated via newsletter. The company aims to snub the wine and spirits culture, and create room for a wider understanding and interest in these beverages.