The Media Agency Association works to strengthen the media agencies' position and professional quality in Norway. The association aims to promote cooperation and sustainability within the industry, as well as to recruit new talent to the media field. Through various initiatives and strategies, they focus on developing the media industry in step with society's needs.
The association organizes courses and seminars covering media and marketing subjects, and actively participates in industry awards and competitions to recognize excellence in the media market. In addition, they are launching the Media Barometer, a tool that provides insight into the development of the media market. The board of the Media Agency Association consists of members with solid industry knowledge and broad experience, which contributes to the association's expertise and influence in the sector.