Europris is a varied chain of stores that offers a wide selection of products, including cosmetics, interior items, clothes, shoes, as well as various leisure and household items. The range also includes equipment and tools, yarn, as well as food and accessories for pets such as dogs, cats and birds. The store adapts the product selection according to seasons and holidays, which contributes to a fresh and varied content with each visit.
The chain has several services to make the shopping experience easier for customers. This includes home delivery, delivery to delivery points, as well as a Click & Collect service. Europris also has a membership program that gives customer club members access to weekly bargains. A focus on sustainability and responsible trading is part of the chain's profile, and they offer inspiration and tips to customers to make their purchases more meaningful.