Joker is a 24-hour grocery store that offers a wide selection of goods for easy shopping at all times. The store has a special focus on fresh products, with a varied selection of fruit and vegetables. In addition, freshly baked bread and baked goods are available, making it easy for customers to find fresh food.
To help reduce food waste, Joker offers an app that gives customers the opportunity to buy items at a reduced price close to their expiry date. The store also has a Trumf membership that gives bonus points for purchases. Joker emphasizes creating a friendly atmosphere and wants to be "the good neighbour" for the local community, with services such as cake ordering and gift cards available to customers.