Norsk Butikkdrift AS is a subsidiary of Coop Norge SA and has an extensive presence with over 320 stores. The chains included under Norsk Butikkdrift include Extra, Coop Prix, Coop Mega and Matkroken. The company has a long history and emphasizes social responsibility and cooperation in its operations.
The business has a strong focus on sustainability and collaboration, and offers several services to improve the customer experience. Among these are the Coop Mastercard, which functions as both a membership and payment card, as well as the Coopay app, which enables easy payment via mobile. Membership also gives access to various benefits, including discounts, special offers and purchase dividends.