REMA 1000 LØRENVEIEN is a grocery store that offers a wide selection of food products at competitive prices. The store has a clear profile with a focus on low prices, and uses the REMA app, which gives customers the opportunity to receive personal price cuts and participate in a bonus scheme. In addition, offers and campaigns are regularly published in the customer newsletter, which gives customers an overview of current discounts.
The store emphasizes people as the most important resource, and offers recipes that can be used both in everyday life and for weekend dinners. REMA 1000 LØRENVEIEN also has initiatives such as Family dinner under the 200 note, which is designed to make it easier for families to shop reasonably. In addition, a self-preparedness week is organized to ensure that necessary goods are available for customers. The store is continuously working on developing products, such as mincemeat with vegetables, to meet customers' needs.