Friluftsliv is a media house that focuses on the diversity of outdoor life in Norway. They provide information on hiking areas and activities, and offer advice and tips on hiking techniques. In addition, they test hiking equipment and clothing, and publish facts about Norwegian nature, including flora and fauna. With a wide range of subjects, they also address current topics such as the health-giving effects of outdoor life and environmental issues such as light pollution and road development.
With an aim to promote sustainability and the preservation of nature, Friluftsliv organizes outdoor life weeks and activities for the public. They also discuss important debates related to outdoor life, such as fish farming, predator debates and violations of the rights of the public and the Outdoors Act. The magazine is distributed by post throughout the country, and gives readers access to news and information about the many aspects of outdoor life.