The magazine Mamma is a publication aimed at parents of young children and parents of teenagers. The magazine offers articles with practical advice and insights, and includes expert opinions from psychologists and doctors to give readers a solid basis for parenting decisions. The topics covered range from handling children with a lot of energy and determination to discussions about social norms around children's birthdays.
In addition to advice and expert opinions, Magasinet Mamma explores how homes can become more popular to visit, as well as focusing on quality of life and satisfaction as a parent. The publication also provides insight into common mistakes parents can make, and deals with topics such as "staying home with the sick" among parents, which may be relevant to many in today's society.