NOW IT'S SERIOUS is a recording studio in Oslo that specializes in content related to mountain and downhill running. The studio offers a number of services, including streaming of "The Romsdal Method" and a new YouTube series with the famous ultra runner Kilian Jornet. In addition, the latest in ultra-statistics is presented, with a focus on Norwegian performances in the Western States Endurance Run.
In addition to media production, NÅ ER DET ALVOR has a timetable for the Norwegian Cup in mountain and downhill races, as well as opportunities to make your own energy gel. The studio also has a podcast with Stian Angermund, where the chlorthalidone case is discussed. With a clear focus on steep outdoor life and ultra running, NOW IT'S SERIOUS addresses enthusiasts and practitioners in these sports.