Prima Assistanse AS offers user-directed personal assistance (BPA) to people with disabilities. The company has a local office where users can be assigned their own contact person for close follow-up. This provides the opportunity for advice and help in the application process, which can be an important support for those who want to navigate the system for personal assistance.
In addition to its services, Prima Assistanse organizes free webinars on BPA and related topics, which contribute to increased knowledge and understanding among users. The company has a strong focus on freedom and self-determination for its users, and engages in social issues, including discrimination and working life. Prima Assistance also has experience in helping users who want to change providers of personal assistance. In 2025, they were awarded the "moment of freedom of the year" award for inspiring stories related to their work.