Dyrevernalliansen is an organization that focuses on animal welfare, especially within intensive agriculture, fish farming, the fur industry and animal testing. The organization works to improve the conditions for these animals through various measures, including professional investigation and dialogue with business. The Animal Protection Alliance also engages in political issues related to animal welfare and supports the establishment of animal police to strengthen legal protection for animals.
In addition to its work with animal welfare, Dyrevernalliansen offers consumer guides that help people make animal-friendly choices in food, clothing and cosmetics. The organization also has a sponsorship scheme that contributes to animal welfare, as well as a certification with the Dyrevernmarket for products that meet their standards for animal welfare. Through its activities, the Animal Protection Alliance has achieved several victories for the rights and welfare of animals.