Kiwi Mini Pris is part of the KIWI chain, which has more than 700 stores in Norway. The chain's focus is on offering everyday goods at reasonable prices, with special measures such as price cuts on a large selection of chicken products. KIWI's price check is part of the strategy to maintain its position as Norway's cheapest low-price chain, and they have introduced a price lock on healthier products, which ensures that prices can only go down.
In addition to a varied selection of groceries, Kiwi Mini Pris offers inspiration for healthy and cost-effective dinner dishes. The chain's commitment to social responsibility also includes products such as the Tweenspack, which is designed to give young girls a safe start to menstruation. The store also participates in various competitions, such as a football trip to London, to engage customers further.