Naturlign Glutenfritt is an online store that specializes in naturally gluten-free products. Founder Gry Ringset started the business in 2016, after two decades of experimentation in gluten-free baking. The purpose behind the establishment was to create an inclusive offer for everyone, from those with a high sensitivity to gluten to those who can tolerate most. Through collaboration with Den Gode Baker and sharing knowledge about celiac disease, the business wants to contribute to increased awareness of gluten and its health consequences.
The business focuses on natural ingredients, including pseudo-grains, seeds and grains that have historically been used by various cultures for their nutritional value. This selection is intended to enrich the gluten-free diet and make everyday food healthier. Naturlig Glutenfritt also emphasizes individual sensitivity to gluten and informs about autoimmune diseases related to celiac disease, as well as low-grade inflammation and gluten reactions. Through their work, they encourage consumers to make informed food choices.