MatPrat is the communication concept of the Information Office for eggs and meat, and aims to promote sales of Norwegian-produced eggs and meat. Through their services, they offer a range of recipes adapted to the whole family and various occasions, with a particular focus on healthy and quick cooking. MatPrat presents varied menus, including weekly menus, and specialties such as Asian bowl and barley risotto.
The organization works to build knowledge about meat and eggs, and gives tips for preparing food. The user-friendly website has been designed with a focus on continuous improvement, and uses anonymised data collection to measure traffic and activity. MatPrat thus contributes to giving consumers inspiration and information about cooking with these raw materials.