The Media Agency Association is an open and independent association for media agencies in Norway. The association's aim is to strengthen the media agencies' position in the market and raise the professional quality within the industry. This is achieved, among other things, through the organization of seminars and masterclasses, which give members the opportunity for professional development and skills enhancement.
The association also publishes the Media Barometer, which provides valuable insight into the media market. In addition, the Media Agency Association participates in various competitions and industry awards to recognize skill and innovation within the media agency sector. The collaboration with the Strategy and Analysis Association is part of the association's efforts to promote sustainability, cooperation and recruitment in the industry.