The Norwegian Sports Industry Association is an interest organization that represents players within the sports industry in Norway. The association works to promote innovation and growth in the market, and engages in social debates that affect the industry, including questions about VAT exemptions on electric bicycles. Through collaboration with Innovation Norway, growth programs are developed that will strengthen the industry's position.
The organization organizes the annual Sports Industry Day, where members and players gather to discuss current topics and challenges. In addition, the association hands out awards such as Sports Product of the Year and Community Actor of the Year, which recognize outstanding contributions to the sports industry. The Norwegian Sports Industry Association also offers an industry register and information on vacancies, which helps to connect players in the sector.