Brun og Blid is a solarium chain that offers tanning services. The company has developed a digital platform to make the solarium experience more accessible to customers. This platform has been designed with a focus on ease of use, and has been given a new design to improve the user experience.
In order to reach out to potential customers, Brun and Blid use Facebook advertising as part of their marketing strategy. The company also performs anonymous data collection for analytical purposes, which includes advertising effectiveness testing. In addition, they track visitors' behavior on the website in order to optimize the services and adapt the offers to the customers' needs.