Maria Juterud is a fashion designer based in Oslo, known for her sustainable and people-friendly brand. She focuses on size-inclusive and body-positive design, and offers handmade garments produced in Norway. Juterud has a slow fashion approach, where she makes clothes as needed, which helps to reduce overproduction and waste.
Her designs are inspired by historical clothing styles and have a fairytale-inspired aesthetic that creates a magical atmosphere. In addition to ready-made garments, she offers sewing patterns for DIY projects, giving customers the opportunity to make their own clothes. Juterud aims to make people feel amazing in their clothes, and her work reflects a holistic approach to fashion that values both quality and individuality.