Ice is a mobile operator with headquarters in Oslo, known for offering mobile subscriptions with a focus on providing more data for the money. The company has developed services such as iceJunior, which is suitable for children under 13, as well as iceFamilie for family subscriptions. In addition, they offer mobile insurance through iceTrygg, as well as options for MobilPant and MobilBytte. Ice also has a user-friendly app that makes administration of the subscription easy for customers.
Since the launch of mobile telephony and the development of its own mobile network, ice+, the company has experienced significant growth. From starting with one customer and one mobile mast, ice now has over 650,000 customers and has built up Norway's new mobile network. The company has been recognized as the Nordic region's fastest growing mobile company for five consecutive years, and has introduced innovative concepts such as Rollover and Rollover Sharing. Ice has also received several awards for its customer service, and has launched Norway's only free subscription for children.