Norsk Reiselivsforum is an actor in the tourism industry that focuses on promoting Norwegian tourism. The organization works to strengthen cooperation between various players in the industry, including travel agencies, hotels and attractions. Through various projects and initiatives, they seek to develop and market Norway as an attractive destination for both domestic and foreign tourists.
The forum also offers resources and skills development for its members, with the aim of contributing to sustainable development in tourism. This includes information on trends, marketing and best practices within the industry. The Norwegian Tourism Forum actively participates in debates and political processes that affect tourism, and works to ensure good framework conditions for the industry.