The electronics industry is a foundation that represents players within the electronics sector. The organization works to promote the industry's interests and offers membership benefits, including access to industry statistics. It has a particular focus on sustainability and the environment, which is reflected in initiatives and cooperation with various players.
Among the latest trends in the industry is the launch of a separate mobile brand from Power, as well as the fact that Elkjøp has entered into a partnership with Two to serve company customers. NetOnNet has also expanded its range by including LEGO products. In addition, the electronics industry presents news from the IFA fair, and an annual industry party is organized where the year's Christmas present is chosen. The organization also highlights Japanese quality from Sony and offers an extended range of Swedish quality products.