Stiftelsen Miljømerking i Norge is a non-profit organization that works with the official environmental label Swan, which is recognized in the Nordic region. The organization assesses the entire life cycle of products to ensure that only the most environmentally friendly alternatives receive the Swan Ecolabel. This brand sets strict requirements to promote good environmental choices, and it is part of the Foundation's mission to contribute to sustainable solutions in society.
In addition to certifying products, the Foundation offers environmental certification for businesses and focuses on green procurement. They organize seminars that deal with topics related to the environment and sustainability, and provide information and tools to both companies and the public sector. The foundation also has options for Swan-labelled festivals and buildings, which contributes to increased awareness of environmentally friendly choices in various contexts.