Wildflower is an online store specializing in children's clothing, with a focus on sustainability and quality. The clothes are made in Norway and are offered in sizes from 52 to 174. Each order is made to order, which contributes to a more environmentally friendly production process. The range is designed to be neutral and fits well into a children's capsule wardrobe.
The store offers customization options for the garments, so that customers can get extra width or length as needed. Wildflower emphasizes creating unique and exclusive clothes that can help highlight each child's style. Sales are made exclusively online, which provides a convenient shopping experience for parents who want quality clothes for their children.