Bik Bok is a fashion store that targets women, especially girls in their mid-20s. The chain's focus is to offer a wide selection of clothing that includes both basic garments and trendy fashion. The assortment is designed to inspire the Nordic girl, with an emphasis on commercial trends and current fashion styles.
The store has a diverse selection that covers the needs of different occasions, from everyday clothes to party outfits. Bik Bok is recognized as one of the Nordic countries' leading fashion destinations for young women, and aims to offer garments that combine style and functionality.