Gina Tricot is a Swedish fashion chain established in 1997, and has since become a popular player in women's clothing in over 30 countries. The chain's assortment includes varied collections for young people in the age groups 9-14 years and 14+, with a focus on feminine and trendy garments. In addition to seasonal clothing, Gina Tricot also offers autumn clothing and knitwear, as well as opportunities for instashop and affiliates.
The chain places great emphasis on sustainability and collaborates with various organizations to contribute to a better world. Since 2011, Gina Tricot has supported 150 primary schools in Bangladesh, which has given 22,000 children the opportunity to receive an education. In addition, they have donated significant amounts to UNICEF, with collections that have generated millions of Swedish kronor. Gina Tricot also offers fast delivery, gift cards, and special offers such as Black Friday, which makes the shopping experience varied and accessible to customers.