H&M is a chain store specializing in fashionable clothing, swimwear, accessories and shoes. The company offers a wide range of products aimed at different target groups, including women, men and children. The assortment is regularly updated to keep up with the latest trends in fashion.
The store focuses on accessibility and style, and aims to offer customers a diverse selection of garments and accessories that can be used for different occasions. H&M is known for its collaborations with designers and for launching collections that combine high fashion with affordable prices.