Sandefjord Byen Vår AS is a membership organization that represents business owners and farm owners in the center of Sandefjord. The organization works to promote the center as an attractive place for trade, culture and experiences. Various center events are arranged throughout the year, as well as member meetings, courses and professional meetings to strengthen the community among members.
The organization also focuses on local trade and community involvement, which contributes to a vibrant city with a varied offer of services and activities. Among the members is a clothing store with a long tradition, known for its brands for both men and women, as well as a bookstore in the center, often referred to as "bookstore crossroad". The store managers in these stores have considerable experience, which contributes to the quality of the services offered.
In addition to the physical stores, Sandefjord Byen Vår offers the popular Sentrumsgavekort, which can be used at most members in shopping, wellness, dining and groceries, including the stores on Hvaltorvet. This initiative helps to strengthen the local economy and encourage trade in the center.