Boys of Europe is a menswear store that specializes in a diverse selection of clothing and accessories for men. The store offers jeans, pants, sweaters, shirts and jackets, with a focus on quality and style. In addition to physical stores, they have a user-friendly online store that makes it easy for customers to navigate and find products. To ensure the right fit, a size guide is also offered.
As part of a larger textile chain with over 60 stores in Norway, Boys of Europe is known for its continuous development and adaptation to customer needs. The collections are designed and developed at Sagene in Oslo, where unique items are created for the Norwegian market. The chain's brands include Henry Choice, Made By Monkeys, Wos Not Wos and Jean Paul, which together provide a wide range of styles for customers. Boys of Europe also has a customer club with special offers and offers regular sales and promotions.