REMA 1000 HOVE39 is a supermarket chain that offers a wide range of groceries with a focus on low prices. The store has developed an app that gives customers access to personal price cuts and a bonus scheme, which can contribute to a more cost-effective shopping experience. The weekly customer newsletter presents current offers, and there are also campaigns available online, making it easy for customers to stay up-to-date on good deals.
In addition to the financial benefits, REMA 1000 HOVE39 places emphasis on human resource development. The store offers recipes adapted to both weekday and weekend meals, and aims to inspire customers to prepare healthy and affordable meals. The Matlyst magazine provides further inspiration for meals, and there is also a focus on family dinners that can be prepared for under 200 kroner.