Isarpsborg AS functions as a destination and city company with the goal of developing Sarpsborg into a more vibrant city. The company is owned by Sarpsborg Municipality and local business actors, and its mission is to promote cooperation between tourism companies, trade, culture and sports. Through various activities and events, as well as city center walks, Isarpsborg facilitates experiences that showcase the city's offerings and attractions.
The focus on outdoor life and outdoor activities is an important part of the company's vision. Isarpsborg AS works to engage residents and visitors in a varied activity program, and also offers local products that can be purchased as gifts from Sarpsborg. The company has an annual cycle for planning future projects, which will help make Sarpsborg a better place to live, work and visit.