H&M is a chain store that offers a wide range of fashionable clothing, swimwear, accessories and shoes. The store focuses on delivering products that follow the latest fashion trends, and targets a diverse customer segment. The range includes both everyday clothes and more special garments, allowing customers to find something suitable for different occasions.
The chain is known for its focus on accessibility and style, and has a constantly changing selection that reflects seasonal trends. H&M is also committed to sustainability, with initiatives that promote environmentally friendly materials and production methods. This allows customers to make more conscious choices when shopping.