VIC is a leading fashion chain that offers a diverse selection of clothing, shoes and accessories for both women and men. The chain's assortment includes well-known brands such as Jean Paul, Calvin Klein and Mellowfield, which gives customers access to recognized quality products. VIC emphasizes quality, with special products such as 100% merino wool, which is known for its good properties.
The store also has a number of services to improve the customer experience. Fast delivery and free returns are offered, as well as a 30-day return policy. VIC organizes member days where customers can get a 30% discount when purchasing two or more items. In addition to this, live shopping events are held to present new collections, which gives customers an interactive shopping experience. Customers who shop for over 1000 kroner receive free shipping on their orders.