The bike shop was established in early 2023 in collaboration with Unaas Cycling. The store is located between Skien and Porsgrunn in a modern building, and offers a wide selection of bicycles, clothing, parts and tools. Specialized services include both new and outlet items, as well as customized bike models. Exhibition models of popular bike brands are available for customers who want to see and try before they buy.
The store focuses on customer service and expertise, and has over 15 years of experience in the industry. The bike shop is known for competitive prices, both in store and online, and offers great deals on bestsellers and seasonal items. There are four free parking spaces outside the store, and items that are not available in the store can be delivered from the warehouse the next day. The bike shop aims to be Grenland's entire bike shop, both online and in physical stores.