Pelican Publishing AS was founded in 2010 by Karl Ove Knausgård, Yngve Knausgård and Asbjørn Jensen. The publisher aims to publish both Norwegian and translated non-fiction as well as fiction. With a diverse selection of genres, including novels, essays and crime, they target readers with different interests.
The publisher emphasizes quality literature and debate books, and they are known for promoting both established and new authors. Pelican Publishing AS has also developed a user-oriented online store, which provides easy navigation for customers. In addition, they offer a free trial period and fast delivery of their products.