Selfmade in Stavanger is a store specializing in yardage and yarn. The store offers a wide selection of materials for both sewing and knitting, as well as free sewing patterns and knitting patterns for customers who want to make their own creations. In addition to regular products, the store focuses on seasonal trends, which include Christmas items and monthly news that provide inspiration for hobby projects.
Selfmade is part of Selfmade® | STOFF & STIL, which has stores in several European countries, including Denmark, Sweden and Germany, as well as an online store serving nine other nations. The store does not offer finished products, but gives customers the opportunity to create their own designs using available materials and guidance. Through various idea books, new collections are launched several times a year, which show how the products can be used in creative projects.