Norli Jekta is a bookstore that offers a wide selection of books for both adults and children. The store specializes in current topics and literature prices, and also has a separate department for local literature and hobby books. In addition to books, it sells games, cards, packaging, maps, as well as supplies and drawing materials. The store also has a varied selection of e-books and audiobooks.
As part of Tromsø's oldest bookstore, Norli Bokhuset, Norli Jekta has a local presence and focuses on promoting books from local authors and literature related to Northern Norway. The store organizes reading competitions and book-related events to engage book lovers in the community. Norli Jekta also offers a membership program that provides discounts and newsletters to its customers.