Gina Tricot is a Swedish fashion chain that was established in 1997 and has since expanded its presence to over 30 countries. The chain focuses on feminine and fresh trends, with a diverse range of women's clothing and accessories, including jackets, tops, bags and jeans. Gina Tricot is known for its regular promotions and offers, such as 2 for 1 on jeans.
The chain also has a sustainable focus and follows the Transparency Act. Gina Tricot collaborates with various organizations to contribute to a better and fairer world. Since 2011, they have supported 150 primary schools in Bangladesh, which have given 22,000 children the opportunity to receive an education. They have also donated significant amounts to UNICEF, with 2.7 million Swedish kronor raised through campaigns in 2015. Gina Tricot offers delivery within 1-4 days and has its own club for customers.