Rein Love Clothing is a clothing store in Tromsø that specializes in streetwear. The brand was launched in July 2014 and has a unique identity that emphasizes individuality and self-expression. Inspired by a lifestyle that encourages being wild and authentic, the store offers clothing that reflects an adventurous and independent spirit. The white reindeer was chosen as the icon for the brand, as it symbolizes the ability to go your own way and deviate from the herd.
The store places great emphasis on sustainability and quality, and offers a wide range of clothing made from organic, vegan and fair trade materials. The location in Tromsø, with its special atmosphere at 69º degrees north, provides a unique context for the brand. Rein Love Clothing also has signet rings inspired by the world of cinema, which further highlights their creative approach to fashion.